While ZocDoc has significant utility for patients, it could also become an important asset for providers and payers. The influence of "retail thinking" (i.e., the implementation of fast and convenient medical services) in settings such as in-pharmacy quick clinics, or via mobile/desktop interfaces.The growth of cloud computing platforms and artificial intelligence (AI) engines, both of which can automate virtually any task, from electronic health record management to billing a patient's insurance plan.Its success should be understood as the product of two larger trends sweeping through healthcare: ZocDoc is a web-based service providing streamlined appointment scheduling, insurance verification and review aggregation for doctors. The ZocDoc Effect: Health and Insurance Assistance On-demand They have also improved the quality of care in some locations, while reshaping how doctors present themselves on social media and television advertisements. These services have revolutionized how patients select and interact with physicians. To grasp the potential of social media in healthcare, we need to look instead at tools like ZocDoc and reviews aggregators such as Yelp. But, how useful are they for today's patients, providers and payers? For example, apps that synthesize user-entered vital signs, physical activities (e.g., exercise routines) and meals to make recommendations are a dime a dozen, despite minimal evidence they improve health outcomes, according to the Financial Times. In fact, thousands of mobile healthcare applications have come online over the past decade. Social media and its reach across communities and commerce has not ignored healthcare.
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